SIGNATURE WARES BRAND GUIDLINES
RussellHenrix launched Signature Wares in 2017. It was created as a product offering that allowed RH to bring product directly to customers in creasing their margin. It wasn’t built as a brand .They are now expanding the product offering across a variety of kitchen small wares and tabletop items (e.g. Frying pans, steam pans, stock pots, thermometers, peelers, etc.) To do that they want to relaunch the brand with stronger brand guidelines, and creative POS that reflects the breadth of the offer versus the basics that it started with.