The main focus in this project is to give coffee lovers a delighted experience of a coffee brand. AVEM which means Early bird in Latin is beyond a brand, it is about different lifestyle, it is about quality, it is about joy and happiness.
Keywords:
Satisfying . Happiness . Friendly . Cozy . Storytelling . Personality . Pleasant . Early bird . Nostalgic . Vivid .
These six colours are intended to be main signifying colours for the brand. Avem colours were chosen carefully to show the sense of the brand and mood board key words. The consistent use of a limited number of colours build strong recognition and memorability for Avem.