World Diabetes Day is the primary global awareness campaign focusing on diabetes mellitus and is held on 14 November each year. It was led by the International Diabetes Federation (IDF), each World Diabetes Day focuses on a theme related to diabetes; type-2 diabetes is largely preventable and treatable non-communicable disease that is rapidly increasing in numbers worldwide. This Advertising Campaign indicates one of our worst habits which is consuming lots of sugar in our daily life and feeding our kids sugar whit out knowing the long term affects and consequences . We believe in efficiency of public awareness to prevent the type-2 diabetes in kids. NO SUGAR campaign ask you to stop feeding your kids SUGAR!